Marketing Like the Masters. Its so Easy a Cave Man Could do it
Tuesday, June 9th, 2009Marketing has Never Been so Important
Marketing has never been more important as it is today. Yet so many businesses will fail to market themselves successfully because they don’t understand effective marketing strategies. They might as well eat their marketing dollars because at least they will not starve from not having any business.
Marketing is all about the strategic positioning of your brand. If you haven’t marketed properly, the consumer will not buy your products or services that you sell because they will be buying from your competition who has marketed effectively. They will be doing business with the brands that have created an identity that stands out in their minds. You must create an identity for your brand that stands out from your competition. You must make your marketing so effective that consumers only think of your brand when they think of buying the goods or services that you offer. You must market like Geico does.
Success Leaves Clues
Success leaves so many clues for you to follow that you can market like the best of them. There are so many companies that you can learn effective branding and marketing from. Companies like Apple, Nike, Priceline.com, and one of my personal favorite marketers, Geico. Geico Insurance has got marketing down to a science. With over 9 million clients, they are the fastest growing major insurance company.
During a 2000 creative session, they came up with the Geico Gecko because people would mispronounce Geico all the time with Gecko. Their marketing minds had learned that successful ad campaigns from the past have proven animals create a strong connection between customers and companies. So they came up with that lovable Geico Gecko and the rest is advertisement history. In 2005, the Geico Gecko won an award for America’s favorite ad icon in America. According to the Geico Gecko, “My job is saving people money, I love my job.” Talk about effective marketing, who doesn’t want to save money on their insurance? Whether you like the Gecko or not, you know the Geico Gecko and I am sure you have your favorite Geico Gecko commercial.
So Easy a Cave Man can do it
In 2004, Geico went on to introduce their online insurance website. That is when they introduced to the world their slogan “Geico online, so easy a cave man can do it.” Now everyone in the world are familiar with those hairy disco dancing cave men.
There is so much small businesses can learn from the billion dollar companies that are spending millions on their marketing campaigns. Study the best of the best so you can implement them into your own marketing campaign. You don’t have to spend millions on your marketing to make it effective. You just have to position your marketing to stand out in your clients eyes. Remember, it is so easy a cave man can do it.
Hooman Hamzehloui 2009
www.HoomanCan.com
