Hooman's Story

Here are 9 steps to success that will have you achieving the greatest success of your life. I hope they work for you as well as they have worked for me.

1. Know exactly what you want your desired outcome to be.  Be very specific when you are stating your goals. Know exactly what it will take to achieve your desired success and write down an action plan for achieving it. Write down what actions you will have to take on a daily basis to achieve the success that you desire.

2. Be flexible in your approach. If you don’t get your desired outcome you must keep changing your approach until you succeed. Remember failure is not an option so never give up.  Henry Ford said, “Win or learn, there is no failure.” Nothing extraordinary has ever been accomplished without experiencing some failures and setbacks along the way. The most successful people in the world don’t believe in failure and neither should you. When faced with adversity, its critical that you believe that you can overcome anything that comes across your path.

3. Success leaves clues so model those achievers who have already achieved the success that you desire. You must duplicate their beliefs, their actions, and any other competitive edge that they use to be successful. The best are the best for a reason. Never forget that success leaves clues, it always has and it always will so model the top achievers so you  can duplicate their success.

4. You must understand that you are the master of your destiny. Focus on the future and never look back. You can’t change the past but what you can change is your future. You are in total control of your destiny so take charge and make the success that you desire happen. If you ever catch yourself losing focus just quickly take control and focus on achieving the success that you desire. You already have the power inside of you to achieve anything you desire. Unleash that power from within so you can manifest your destiny.

5. You must dedicate yourself to constant and never ending improvement. Everyday you should try to make yourself better than the day before. Stretch your abilities to achieve results outside of your current capabilities. If your personal development is not getting better on a daily basis you are only hurting yourself. The most successful people of all time were constantly improving their abilities to achieve so they could out perform their competition. Read as many personal development books as you can. Get an Ipod and load it up with motivation so you can inspire yourself whenever you get a chance. Focus on getting better by the day.

6. Success never comes easy so expect challenges along the way. Look forward to challenges as an opportunity to better yourself and learn. You know its a challenge so challenge it with your best. Its only impossible if you think it is. You can achieve anything you believe. Henry Ford said, “Whether you believe you can or whether you believe you can’t, you are right.” Believe that you can achieve anything you desire.

7. Your attitude is everything. Condition your attitude to be enthusiastic, persistent, and be determined to succeed. It is a proven fact that people with a positive mental attitude experience more success in every avenue of their lives.

8. Expect criticism from dream stealers and non-believers. They will try to discourage you if you give them the opportunity. Stay away from negative people at all cost. Remember criticism is a disguised compliment so don’t let it get to you. Use it as inspirational fuel to make your burning desire to succeed stronger than ever.

9. Become a master of your thoughts. Your life will follow your thoughts so it is critical you consistently focus on the most empowering thoughts. Power and control over your thoughts and actions will have you achieving the greatest outcomes of your life. Buddha said, “We are what we think. All that we are arises with our thoughts. With our thoughts, we make the world.” Elevate your life by elevating your thoughts. Your life will follow your dominant mental thoughts so consistently focus on the success that you desire. Use incredible thoughts to manifest your incredible life. All outcomes and experiences are a direct result of our dominant mental thoughts. If you think it, and believe it, then you will see it because your thoughts will become your reality.

Hooman Hamzehloui 2009

www.HoomanCan.com

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Clients that are extremely happy will send you referrals for life. If you take care of the client, everything else will take care of itself. More referrals = more profit. Generating Referrals are the cheapest form of marketing that you can do. However, so many businesses are missing the boat by providing mediocre client service. I have news for you, mediocre client service will put you out of business fast. Don’t just take care of your clients, cater to their highest expectations.

Hooman Hamzehloui 2009

www.HoomanCan.com

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The Sales Profession Has Changed the Lives of Millions of People Worldwide  

Being a master of the sales process has been invaluable to me over my lifetime. My ability as a master sales professional has truly changed my life. Once you understand the sales process, you can sell any product or services in the world. I also believe that every human being on this planet is involved in sales, one way or another. Unfortunately, most people have no clue of what they are doing in sales. I would say that 80% of the people in the world who are in sales couldn’t sell a get out of jail free card to a prisoner on death row. These are the same individuals that think they will be great at sales if they talk your ear off. Talking a lot doesn’t make you a master sales professional. It only makes you a master of being a pain in the butt. 

Selling Skills

I am going to start a new series called “Selling Skills”. I truly believe that everyone will benefit from this series whether they are in sales or not because selling skills are essential to our day to day lives. Whether we are selling a product or a service, or selling ourselves to an employer, or if we are selling our children the benefits of a proper education, we are all sales people. However, there is a big difference between a sales person and a sales professional. When you are done with this series, you will have the same skills as a sales professional.

Born Salesmen

We have all heard someone say, “He or she is a born salesmen.” There is no such thing as a born salesmen. Sales professionals are made, they are not born. You will become a sales professional by studying the sales process and then applying what you’ve learned to real life situations.  

Selling Skills Part 1 “Discovering Your Clients Needs” 

Most sales people will make the critical mistake of not discovering the needs of their clients. I know you might be thinking, “Who would be so stupid to not find out what their clients needs are?” However, you would be surprised how common this mistake is. Most sales people will not take the time to get to know their clients by asking the proper discovery questions to find out what their clients needs are. Instead they will present the product or service that they think are the best for their clients because it happens to be their favorite one or they might present the product or service that has worked for their previous clients in the past. Or the worst is when a sales person will push a client towards a product or service because it has a special bonus on it. Every clients needs are different, if you don’t realize this you will not be successful in sales. 

The biggest mistake you can in sales is not finding out your clients needs because it shows your prospective clients the following:

1. This person doesn’t care about me.

2. This person doesn’t care about my needs.  

3. This person only wants to sell me something. 

If your clients are feeling any of these two reasons you will be unsuccessful. You will be telling instead of selling. 

The Discovery of Your Clients Needs are Critical to Your Sales Presentation

The most important part of the sales process is your discovery questions. This is the beginning of your sales presentation where you will ask your clients the necessary questions to find out what they needs are. Ask questions like:

1. What are they trying to accomplish with their new product or services?

2. How would they use your product or services?

3. What product or services have they been using?

4. What did they like the best about their previous product or service?

5. What did they like the least about their previous product or service? 

6. If they could design the perfect product or service, how would they do it? What options or features would it have?

7. What is wrong with the product or services that they are using now?

8. What is the most important factor of their decision to select a new product or service?

These are some sample questions that you might ask during the discovery of your sales presentation. Remember, your questions are going to be different depending on the product or services that you are selling. You are doing the presentation for your clients, not yourself. By asking these discovery questions. Your clients are going to tell you exactly how to sell them. However, you don’t want to start selling them during the discovery process because it is just a fact finding time. Don’t start selling after each question you ask them because they will stop telling you this valuable information. If they see that you are using their answers against them, they won’t answer you with the truth. Buyers are liars. (Sometimes) Make notes in your head or on your presentation materials so you don’t forget what they told you. Once you have this information you will design your presentation around the needs of your clients as you show them how your product or service will solve all their problems. As a sales professional, you are looking to find a need so you can solve the problem for them. Sales professionals are professional problem solvers. The sales process isn’t a wrestling move, it is not something you do to your clients. It is something that you do for THEM. I repeat, the sales process is for your clients benefit and not yours. 

Dale Carnegie said, “THE ONLY WAY TO MAKE SOMEONE DO SOMETHING IS BY GETTING THEM TO WANT TO DO IT.”

The only way you are going to get them to want to do it is by getting them to see how your product or service will be the solution to their problems.

I will be doing a Selling Skills section every week. Part 2 will be on Fab’s. (Features, Advantages, Benefits)

Hooman Hamzehloui 2009

www.HoomanCan.com

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Motivational quotes have been a huge inspiration to me over the years. When I would a hear motivational quote that I liked, I would immediately write it down and then I would memorize it. Once I memorized an awesome quote, it was mine forever. Whenever I had an opportunity to share an empowering quote with someone I would. Wisdom is a wonderful thing to discover, but there comes a duty with discovering wisdom. You must share your wisdom with others so they can continue to pass the wisdom on. Here is part 16.

Nearly all men can stand adversity, but if you want to test a man’s character, give him power.

Abraham Lincoln

Pleasure in the job puts perfection in the work.

Aristotle

He is able who thinks he is able. 

Buddha

You will not be punished for your anger, you will be punished by your anger. 

Buddha

A wise man makes his own decisions, an ignorant man follows public opinion. 

Chinese Proverb

To regret the past is to forfeit the future.

Chinese Proverb

DON’T COMPLAIN ABOUT THE SNOW ON YOUR NEIGHBOR’S ROOF, WHEN YOUR OWN DOORSTEP IS UNCLEAN.

Confucius

He who learns but doesn’t think, is lost. He who thinks but does not learn is in great danger.

Confucius 

THE EFFECTS OF A SMILE ARE SO POWERFUL EVEN IF YOU ARE UNSEEN

Dale Carnegie 

Dreams are today’s answers to tomorrow’s questions.

Edgar Cayce

He who angers you, conquers you. 

Elizabeth Kenny

The destiny of man is in his own soul. 

Herodotus

Success or failure in life depend on the quality of your thoughts. Master the art of thought and your dreams will become your reality.

Hooman Hamzehloui

Those who fear rejection will experience it. Those who believe in success will experience success. Your life will follow your dominant mental thoughts. 

Hooman Hamzehloui

Focus on what you want and pursue it with an unstoppable desire to succeed. You can achieve anything you desire if you believe in yourself.

Hooman Hamzehloui

Leaders must be close enough to relate to others, but far enough ahead to motivate them.

John Maxwell By losing your goal, you have lost your way. 

Khalil Girban

Let no man pull you low enough to hate him.

Martin Luther King

Failure cannot cope with persistence.

Napoleon Hill 

WHAT THE MIND OF A MAN CAN CONCEIVE AND BELIEVE, IT CAN ACHIEVE.

Napoleon Hill

The successful leader must be willing to assume responsibility for the mistakes and shortcomings of his followers. 

Napoleon Hill 

Defending the truth is not something one does out of a sense of duty or to allay guilt complexes, but is a reward in itself.

Simone de Beauvoir

There are those who look at things the way they are, and ask why. I dream of things that never were, and ask why not?

 Robert Kennedy

Failure doesn’t mean you are a failure, it just means you haven’t succeeded yet.

Robert H. Schuller

Faith consists in believing when it is beyond the power of reason to believe. 

Voltaire If you don’t know where you are going, you’ll end up some place else. 

Yogi Berra

 

Hooman Hamzehloui 2009

www.HoomanCan.com

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Marketing has Never Been so Important

Marketing has never been more important as it is today. Yet so many businesses will fail to market themselves successfully because they don’t understand effective marketing strategies. They might as well eat their marketing dollars because at least they will not starve from not having any business. 

 

Marketing is all about the strategic positioning of your brand. If you haven’t marketed properly, the consumer will not buy your products or services that you sell because they will be buying from your competition who has marketed effectively. They will be doing business with the brands that have created an identity that stands out in their minds. You must create an identity for your brand that stands out from your competition. You must make your marketing so effective that consumers only think of your brand when they think of buying the goods or services that you offer. You must market like Geico does. 

 

Success Leaves Clues

Success leaves so many clues for you to follow that you can market like the best of them. There are so many companies that you can learn effective branding and marketing from. Companies like Apple, Nike, Priceline.com, and one of my personal favorite marketers, Geico. Geico Insurance has got marketing down to a science. With over 9 million clients, they are the fastest growing major insurance company. 

 

During a 2000 creative session, they came up with the Geico Gecko because people would mispronounce Geico all the time with Gecko. Their marketing minds had learned that successful ad campaigns from the past have proven animals create a strong connection between customers and companies. So they came up with that lovable Geico Gecko and the rest is advertisement history. In 2005, the Geico Gecko won an award for America’s favorite ad icon in America. According to the Geico Gecko, “My job is saving people money, I love my job.” Talk about effective marketing, who doesn’t want to save money on their insurance? Whether you like the Gecko or not, you know the Geico Gecko and I am sure you have your favorite Geico Gecko commercial. 

 

So Easy a Cave Man can do it

In 2004, Geico went on to introduce their online insurance website. That is when they introduced to the world their slogan “Geico online, so easy a cave man can do it.” Now everyone in the world are familiar with those hairy disco dancing cave men. 

 

There is so much small businesses can learn from the billion dollar companies that are spending millions on their marketing campaigns. Study the best of the best so you can implement them into your own marketing campaign. You don’t have to spend millions on your marketing to make it effective. You just have to position your marketing to stand out in your clients eyes. Remember, it is so easy a cave man can do it. 

 

Hooman Hamzehloui 2009

www.HoomanCan.com 

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Motivational quotes have been a huge inspiration to me over the years. When I would a hear motivational quote that I liked, I would immediately write it down and then I would memorize it. Once I memorized an awesome quote, it was mine forever. Whenever I had an opportunity to share an empowering quote with someone I would. Wisdom is a wonderful thing to discover, but there comes a duty with discovering wisdom. You must share your wisdom with others so they can continue to pass the wisdom on. Here is part 15

 

 

Learn from yesterday, live for today, hope for tomorrow. The important thing is to not stop questioning. 

Albert Eintstein

 

The roots of education are bitter, but the fruit is sweet. 

Aristotle

 

Any change, even a change for the better, is always accompanied by drawbacks and discomforts. 

Arnold Bennett

 

We have proved that the true strength of our nation comes not from the scale of our wealth but from the power of our ideals – opportunity, democracy, liberty and hops. 

Barack Obama

 

The great leaders are like the best conductors – they reach beyond the notes to reach the magic in the players.

 Blaine Lee

 

The leader who exercises power with honor will work from the inside out, starting with himself. 

Blaine Lee

 

Do not overrate what you have received, nor envy others. He who envies others does not obtain peace of mind. 

Buddha

 

Do not dwell in the past, do not dream of the future, concentrate the mind on the present moment. 

Buddha

 

There has to be evil so that good can prove its purity above it.

Buddha

Mediocre minds usually dismiss anything which reaches beyond their own understanding. 

Francois de La Rochefoucauld

 

The principal point of cleverness is to know how to value things just as they deserve. 

Francois de La Rochefoucauld

 

We cannot always build the future for our youth, but we can build our youth for our future. 

Franklin Roosevelt 

 

If there is no struggle, there is no progress. 

Frederick Douglass

 

He who rejects change is the architect of decay. The only human institution which rejects progress is the cemetery. Harold Wilson

 

Elevate your mind to elevate your life. Your life will follow your thoughts. Think big

Hooman Hamzehloui

 

If you don’t desire to win then you have already lost.

Hooman Hamzehloui

 

Are your relationships with others real and meaningful? If not you must work on your communication with yourself and with others because communication is the key to life.

Hooman Hamzehloui

 

A man is not old until regrets take the place of dreams.

John Barrymore

 

He who requires urging to do a noble act will never accomplish it.
Khalil Girban

 

Doubt is a pain too lonely to know that faith is his twin brother. 

Kahlil Gibran

 

To get the full value of joy you must have someone to divide it with.

MarkTwain

 

Your chances of success in any undertaking can always be measured by your belief in yourself. 

Robert Collier

 

Most people are other people. Their thoughts are someone else’s opinions, their lives a mimicry, their passions a quotation. 

Oscar Wilde

 

Excellence is not a skill. It is an attitude. 

Oscar Wilde

 

A strong passion for any object will ensure success, for desire of the end will point out the means. 

William Hazlitt

 

Hooman Hamzehloui 2009

www.HoomanCan.com

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Do You Have What it Takes to Achieve What You Desire? 

Have you ever asked yourself “I wonder what it takes to be successful?” If you had the answer to that question, would you be successful then? Or would you keep getting the same results that you have been getting? Whether or not you are going to successful at anything you do will always depend entirely up to you. Are you willing to do what it takes to achieve what you desire? Most people can think of how they are going to be successful, but they usually will not do what it takes to be successful. Are you willing to do what it takes to be successful? 

 Success is 90 percent mental and 10 percent physical. 

I cannot stress to you enough that the results that you desire in your life, will always depend on the way that you think. The quality of your life is going to come down to the quality of your thoughts. Very little has to do with physical power or physical actions. Even the highest caliber athletes usually have the same skill sets as each other. What separates the best from the rest is the quality of their thoughts. The great news is that we are all created equal. What makes us different is how we use our minds and our hearts. The achievers of the world will always have a mental edge over their competitors. They always have, and they always will. I talk about Tiger Woods a lot because he is an achieving machine. You can learn so much from him. Tiger is mentally tougher than any golfer out there. He is probably one of the most mentally tough athletes ever. He knows that he can always elevate his golf game to another level that his competitors can only dream about. Michael Jordan was determined to win and he played with an unmatched burning desire to succeed. MJ would always do whatever it took to beat his competition. The reason he was so successful is because of his unstoppable will to win, period, end of discussion. That is why he won six championship rings. Was there people who had the same basketball abilities as Michael? Yes, but once again, it was his mental edge and his belief in his abilities to win. MJ was the greatest player to ever play Basketball. Even today, there are people who can hit the ball as good, if not better than Tiger Woods. Tiger doesn’t lead every category in golf, but the category that he leads in is the category that counts. Tiger is mentally better than anyone who has ever played the game of golf and that is exactly why he is the greatest golfer ever. Start thinking like these achievers, start acting like these achievers. Can you imagine yourself with a mindset like Tiger or MJ? 

Will There Ever be Better Than the Greatest? 

Will there ever be a better basketball player than Michael Jordan? Will there ever be a greater golfer than Tiger. Of course, but not until someone comes along that is willing to do what they did and them some. Not until someone comes along who is going to model them so they can understand everything that they did to become the best. This future achiever will know beyond a shadow of a doubt, that they can be the best. This future achiever will know exactly what they will have to do in order to be the best, it will be crystal clear to them. This future achiever will not believe in failure. They will only believe that nothing can stop them. They will only believe that achieving the results that they desire is their only option. Is this what you believe? Could you benefit from having beliefs like this? What could you achieve if you knew you couldn’t fail?

What are the Quality of Your Thoughts? 

The biggest battle that you will ever fight in your life is the battle between your head. Are you going to use your thoughts to empower you or are you going to use your thoughts to demoralize you?   Are you a believer in your abilities to achieve? Or do you sabotage your success before you even try? Do you know exactly what you want to achieve? Do you know exactly what you will have to do to outperform your competition? We all know that Henry Ford said, “Whether you believe you can, or whether you believe you can’t, you are right.” The question is what do you believe you can do? What are you willing to do to achieve the results that you desire? Make yourself mentally strong so that you can achieve anything you desire. Make yourself mentally strong so that you can become the best that you can be. Build yourself an unstoppable belief system so you can become an unstoppable person. Ask yourself empowering questions. Remember, SUCCESS is 90% MENTAL and 10% PHYSICAL, so empower your mind to achieve anything you desire. Empower you mind so that you can live the life that you have always dreamed of. I know you can, so take your passion and make it happen.  

Hooman Hamzehloui 2009

www.HoomanCan.com

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I would like to thank Stephan Barrett and his incredible creative team at Rise Creative Group for putting together my website and logo. I have worked with Rise Creative Group on previous projects and can truly say they are a step above their competition. I have several projects in the works with Rise and I can’t wait to unveil them to the public as soon as the time is right. Below is the link of an interview I did with their marketing department. If you have any interest in designing a website or you are just curious about the process. Watch the brief video to see what one can expect when creating a website. I would recommend them to anyone who is looking to create a new website or looking to enhance their current one. 

 

Rise Creative Group Interview with Hooman Hamzehloui

 

 

Hooman Hamzehloui 2009

www.HoomanCan.com

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An excellent way for businesses to outperform their competitors is by creating as much value for their clients as possible. People always want the best product for the least amount of money. They don’t mind paying more for it if they feel like they are getting their moneys worth. 

Businesses that create the most value for their clients will most likely be profitable in any economic condition. Creating more value than your competitors will not only attract more clients to your business, but it will also get you more referral opportunities from your happy clients. Being known as the business that offers the best products or services for the least amount of money is a great reputation for any business to have.   

By creating more value for your clients, you will give them the feeling that they got an incredible deal. There have been times in the past when I had paid double for a product because I thought it was a better deal based on my perceived value of the product. 

Henry Ford said, “The man who will use his skill and constructive imagination to see how much he can give for a dollar, instead of how little he can give for a dollar, is bound to succeed.” Don’t think of how little you can offer your clients and get away with it. Think about how much more you can offer your clients. 

Here are a 3 steps to creating more value for your clients.

1. If you don’t take care of your clients, someone else will. Make it your goal to be known as the business that offers their clients the best service available. You don’t want to do business with them just once. You want to do business with them for many years to come. The cheapest way of earning new business is by doing more business with the people that you have done business with in the past. Make sure you create a high level of expectation for your clients so that when you exceed this expectation, you are continuing to impress them as the place that offers the best service. Most businesses will forget about their clients after the sale. For a business that offers incredible service to their clients, it is the beginning of their business relationship. When you take care of your clients, they will take care of you by sending you referrals. 

2. Build brand loyalty by guaranteeing your product. If you have clients who are not satisfied, don’t let them leave your business until they are. Good news travels fast, but bad news travels faster. You don’t want any unhappy clients running around your community. I used to call my clients my sales force because they were so happy with my past performances for them that they would constantly be searching for potential referrals to give me. It almost seemed like it was their obligation to send me referrals. However, I had earned the right to be trusted with their referrals. Remember, you are their to cater to your clients highest expectations. 

3. Make sure that you constantly keep in contact with your clients. Don’t wait for them to call you. Make sure you call them on a regular basis to make sure everything is okay with their purchase. If there is something wrong, you have an opportunity to fix it for them. All this does is reinforce their decision to do business with you. It will also give you an opportunity to keep them informed of your latest products. If they are happy clients, they will usually upgrade their purchase or buy some of your other products. Make sure they understand how to get the highest and best use from your product. Do you know how many people buy products that are so complicated, that they have no idea how to get the most use from them? If your clients don’t know how to use their products, how do you expect them to be happy with their purchase. How do you expect them to feel good about the value of their purchase if they are not benefitting from all of its benefits. People don’t care how much you know until they know how much you care. Show them that you are dedicated to providing them outstanding service for many years to come. Make your clients feel that they are your clients for life. 

 

There are many other ways to create more value for your products. The more value that you create, the better of a deal your clients will feel like they got. Even if your product is double the price of your competitors, if you can create enough value in your clients eyes, you will never have a problem earning their business while you outperform your competitors with ease. 

 

Hooman Hamzehloui 2009

www.HoomanCan.com

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 I wrote an article for www.HoomanCan.com on February 19, 2009 that was featured on SelfGrowth.com. Check out “What are you Focusing on These Days” on the link below. SelfGrowth.com is one of the leading motivational websites on the internet. It is by far one of my favorite sites on the internet. I hope you enjoy this entry if you missed it the first time around. 

What are you Focusing on These Days

 

Hooman Hamzehloui 2009

www.HoomanCan.com

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